# Hygge and Wyld

Hygge and Wyld is a Lake District-based outdoor lifestyle brand run by Scout and their owner, blending Scandinavian comfort with wilderness adventure. Based in Cockermouth, they specialise in creating meaningful connections between people and nature through guided forest bathing and nature connection walks, whilst offering a curated range of outdoor products.

The business caters to outdoor enthusiasts, hikers, and those seeking mindful nature experiences—from casual walkers tackling Wainwrights to wild campers exploring the Lake District. They appeal to anyone wanting to slow down and experience hygge (cosy contentment) in wild spaces, rather than rushing through outdoor pursuits.

What sets Hygge and Wyld apart is their distinctive fusion of two concepts: the Danish philosophy of hygge paired with raw wilderness adventure. Their signature Wyldbrew coffee—named after their 214 Wainwright blend—is designed specifically for outdoor brewing, creating an experiential product rather than merely functional caffeine. Their forest bathing sessions go beyond standard guided walks, emphasising sensory connection and wellbeing in natural settings. The founder's personal journey with Scout creates an authentic, relatable brand narrative that resonates with their community. Their accompanying book, "Finding Hygge in the Wyld," extends their philosophy into a tangible guide. The thoughtfully selected product range—from enamel camp mugs to experience vouchers—reflects a genuine understanding of outdoor living rather than mass-market tourism.